Berries, Flowers, & Javier Zamora
If you like heartwarming success stories, then you must meet Javier Zamora of JSM Organics. This is a man whose love for farming started in elementary school in Michoacan, Mexico. His path from growing carrots and radishes at age seven to landing at the Agriculture and Land-Based Training Association (ALBA) at 38 in Salinas was a bumpy one, but through perseverance, he returned to his passion, and now is well known for his organic strawberries and other row crops plus organic flowers.
Tune in at noon on May 13 as Anne Freiwald of Vital Cycles asks Javier how he grew his organic farm to over 100 acres with hundreds of varieties of flowers and six varieties of delicious strawberries. His strategies promote crop diversity, reduce water consumption, and increase organic matter in the soil.
You’ll get to hear Javier discuss the JSM Organics model for creating just working conditions for farm workers on the Central Coast and how community members can advocate for those responsible for bringing fresh food to our tables.
And as Earth Month draws to a close, we’re especially looking forward to learning about the Readycycle cardboard packaging that JSM Organics adopted and how they have been one of the first berry farms to use it.
May 13, 12-1pm on Zoom
Note: This is an internal online event that will be broadcast live. Audience members are welcome to watch the discussion live and take part in the Q&A. In case you can’t make it, registering will give you access to this Solutionaries Speak recording.